KIT THAT FITS CAMPAIGN

The single most annoying thing about being a plus sized runner is not being able to find running kit that fits. This is not just on par to the issue of being overweight and not being able to wear the clothes you want, this is about the fact that most sports wear brands do not go larger than a UK size 18 or an XL.

The average women in the UK is a size 16…you can pick up a size 6 pair of running tights in most hughstreet stores so logic would say you should be able to go to the other end of the scale and find a size 26 on the rack…we all know this is not the case.

So why is this so important?

  • The FAT pound – We have money to spend, we want to buy technical kit, we are willing to pay for it but we don’t want to be fobbed off with low quality leisure wear. there is a huge market of overweight ladies out there in the world a market that you are missing out on.
  • Social Responsibility – The problem of inactivity and obesity in the world is getting worse, in the UK almost two thirds of women are overweight or obese. this problem is not going to go away unless things change. We want these ladies to get fit and become more active yet they can not walk into a high street stores and find decent kit to buy. Big brands are basically saying that their clothes are not for them.

I would love to speak to sportswear brands to address these issues in a bold forward thinking way.  I’m thinking perhaps there are some companies that do go larger than a UK 18 out there that I am missing. I will happily review your products and promote them to my ladies…although I am always very honest about the kit.

And to event organisers?

Just take a minute to look at the back end of your races and the hundreds of women (and men) that are having to squeeze into your XL technical t-shirts. We pay the same entry fee as everyone else so why can we not get a t-shirt that fits and does its job?

So if you are a race organiser, sportswear, technology or running apparel brand that wants to get the plus size market on side then get in touch!!!

Comments
12 Responses to “KIT THAT FITS CAMPAIGN”
  1. Tina Leas says:

    Maybe we can get someone to sponsor all of us challenge girls!Maybe we can get companies to understand that fattys want to be fit. And that large breasted women should not have to try to cram size 42G breasts into 3 different bras to keep from injuring themselves or others! Not that I am bitter. 😉

  2. Mike says:

    Happy new year Julie, I hope you don’t mind me sending you information about my latest invention…EventClips…replace safety pins for holding bb numbers onto your clothing with out Hole or Magnets.

    http://www.eventclip.net

    Take care and keep up the excellent work – Mike

  3. claire says:

    Hi there.

    I stumbled across your blog after reading an artice on the mail online! I love it and I’ll certainly be getting involved with a 5k soon – 10k is a bit beyond me yet 🙂
    Do you have a image/widget/button that I can put on my blog to link to your kit that fits campaign? I think it’s a fab idea…….I’m desperate for some cute gym clothes but struggle to find any!

    Thanks

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