Why can’t I run away from my bad eating habits

I guess this is a call for help, a big fat shout out to anyone who can give me the advice, support or kick up the backside I need to get back on track with my eating. Those of you who have been following my blog for a while will know that despite the apparent … Continue reading

I Target FAT People

A few years ago Sport England did a big piece of work known as “market segmentation” where based on a huge research project called the “Active People Survey” they were able to come up with a set number of social profiles which identified certain sporting behaviour which then helped those working in Sport across the … Continue reading

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